Yahoo! Makes Its Second Major Upgrade In Two Days: Flickr For iOS Overhauled, Major Update For Web

As soon as Marissa Mayer was named Yahoo’s CEO, people were extremely loud about “saving” Flickr. What’s left of the passionate photo community have been waiting for innovation, something that they can get behind and feel good about when they’re spending their time using the site. Today, the company has released a completely overhauled version of Flickr for iOS, its first update since Dec 21, 2011. You read that right, the app hasn’t had an update since last December. For some of us, we’ve moved on to other photo hosting and sharing services, and companies like Facebook and Google have taken a major bite out of Flickr’s powerful photographic stronghold. I’ve personally let my Flickr Pro account lapse, because there just wasn’t enough value in continuing to go back to it. The site itself felt outdated, the features just weren’t up to par with other services, and there was a bit of uneasiness on what the direction of Flickr was. The company hopes that this will change at least some of those fears. It makes sense, since the iPhone has been the most popular “camera” on Flickr for the past seven years. Twitter Cards support? Have no fear. Nothing will be cut off, cropped or flat out not displayed. Flickr VP, Brett Wayn says: Our view on that is simple, the creator who is creating content has clear sharing intent, that’s their decision. We want to make the photo look as good as it can to take advantage of all platforms. Flickr, the way it should be on mobile The one thing that’s quite obvious with Flickr’s iOS overhaul, as well as the web updates that were pushed today, the company is going for consistency, everywhere. When users are on a mobile device, they should have a comfortable and familiar experience similar to what they’ve experienced on the web, and vice versa. To date, Flickr has simply not cashed in on that promise, but today’s update certainly pushes Yahoo in that direction. It was quite clear with Mail’s upgrade yesterday that this is an important mission for Yahoo! The new navigation on desktop, complete with focus on Groups and broken out Upload link: Have a look at the before and after of Flickr for iOS (last year’s on the left): Let’s be completely honest here, the app you see on the left, the one from last year, is a piece

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